End-to-end e-commerce growth
An operating layer across discovery, checkout and follow-up.
A sports equipment brand with product-market fit but a storefront that leaked revenue at every step. We rebuilt the path from product discovery through checkout, customer conversation, fulfilment and the reporting behind each decision.
The problem
- Traffic arrived but converted inconsistently, with no reliable view of where it dropped off.
- Customer conversations lived in personal inboxes and phones rather than a system anyone could pick up.
- Order operations, payments and support were handled reactively, so growth added workload instead of margin.
Systems we built
- Website optimisation and product positioning
- SEO, analytics, and conversion funnels
- WhatsApp sales and CRM workflows
- Payments, order operations, and customer support
How we approached it
- Fixed the storefront first — positioning, product presentation and the checkout path — so existing traffic converted better before any spend went into acquiring more.
- Instrumented the funnel with analytics so every later decision was based on where visitors actually dropped, not assumptions.
- Moved buyer conversations into WhatsApp workflows connected to a CRM, so follow-ups happened on time and nothing depended on someone remembering.
- Connected payments, order operations and support so fulfilment held up as volume grew.
Where it stands
The partnership contributed more than ₹35 lakh in e-commerce revenue within 45 days, and forms part of the ₹1.5 crore generated across three partner brands in three months.
This engagement runs on the same terms as every GrowwStack partnership: no upfront agency fee, with the work judged on commercial movement.
Building something similar?
We take on a small number of partnerships at a time. Tell us about the business and we will say honestly whether we are the right fit.