Websites, traffic and systems
Notes from building growth systems
What we have learned building and operating websites that are expected to produce revenue rather than represent a company. No theory we have not used.
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How Indian clinics actually get patients online
Most clinic marketing advice sells visibility. In practice the patient is usually lost after the click, at the front desk.
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Traffic but no sales: diagnose your store in an afternoon
Run these six checks in order. Stop at the first one that fails, fix it, and start again — most stores never need to reach step four.
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We build websites free for good products. Here is the catch.
Free is the word that makes people suspicious, and they are usually right to be. So here is the entire arrangement, including who we say no to.
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Google Business Profile for Indian clinics: the settings that change bookings
For local health searches most patients never reach your website. They decide from the map listing, and a handful of settings decide whether you are in it.
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Lead generation for industrial and deep-tech B2B in India
Your buyer is an engineer writing a specification. Most marketing advice is written for a consumer making an impulse decision, and it makes industrial sites worse.
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Getting export and out-of-state enquiries for an Indian manufacturer
A buyer three time zones away cannot visit your factory. Everything they need in order to risk an enquiry has to exist on your website.
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Retainer vs revenue share: what each actually costs over a year
Revenue share is not automatically cheaper. Work it out against your own numbers, including the case where it costs you considerably more.
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How a revenue-share marketing partnership actually works
Plenty of Indian agencies call themselves performance-based while billing a monthly fee. Here are the mechanics that decide whether the label means anything.
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Nine questions to ask an agency, and the answers that should worry you
For each question, the answer that should end the meeting. We are an agency writing this, so apply question nine to us as well.
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WhatsApp abandoned-checkout recovery: what to send, and when
A customer who abandoned a cart is closer to buying than anyone you will pay to acquire tomorrow. Here is the sequence, including the discount mistake almost everyone makes.
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Answer Engine Optimization: winning the zero-click result
A large share of searches now end without anyone visiting a website. That is a problem and an opportunity, depending on how you treat it.
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Core Web Vitals, and why speed decides more than rankings
Speed is a modest ranking factor and a huge behavioural one. Most visitors who leave a slow page never appear in any report.
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What happens after someone fills your form
Most businesses lose leads they already paid to acquire — in the days after the enquiry, not before it.
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Generative Engine Optimization: getting cited by AI
Search increasingly ends in an answer rather than a list of links. Being the source that answer is built from is a different discipline.
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Structured data: what to add and what to skip
Schema markup tells search engines what your content means. Most guides tell you to add everything. Most of it is not worth adding.
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Technical SEO checklist for a new website
Technical SEO does not make a site rank. It removes the reasons a site cannot. Here is the order that matters.
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Website builder vs custom-coded website
Builders are genuinely good now. The question is not which is better, but which limits you will hit — and when.
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What should a website cost in India?
Quotes range from ₹5,000 to ₹5,00,000 for work described in the same words. The difference is real, and it is knowable.
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How to turn a website into a lead generation system
The form is the easy part. Everything that decides whether an enquiry becomes revenue happens after it is submitted.
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Why template websites struggle to rank
There is no penalty for using a template. The problem is what template sites almost always have in common.
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Why your website gets no traffic
A site can be finished, live and completely invisible. The causes are specific, and they are almost never the ones people assume.
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